I’m so pleased to finally unveil the changes that have been in the works behind the scenes for many months: my new website daniellechalson.com and, more importantly, my new brand.
As time has passed, and as my days became filled with balancing a young family as well as my design aspirations, I found myself wanting to simplify and streamline my business.
Goodbye, Makewise Designs. Hello, Danielle Chalson Designs.
The new brand is, admittedly, pretty self-explanatory. The heart of my business is still about designing. But the new brand also will encompass the other activities within the wider knitting world that I have been exploring: teaching, writing, and consulting.
I am immensely grateful to my dear friend Elizabeth Green for her graphic design skills. My hope was that the new brand would capture a classic, chic, and tailored aesthetic and I think we have done just that.
I am excited for the future of my design career and my new brand. I invite you to join the journey. For starters, you can find me at the upcoming TNNA Summer Show in Cleveland on June 15-16th. On Saturday, the 16th, I’ll be in Booth #741 from 9 AM to 1 PM sharing samples and discussing all things knitting, so please do plan to stop by for a chat!
As the coming weeks go by, you may see further updates and improvements to this site as I continue to tinker with it! (I do have a reputation for not being able to leave well enough alone….) And if you see something that needs updating to the new brand, don’t be shy about letting me know.